Optimum

We expanded a regional cable providers brand promise from one of providing basic internet and cable service, to bringing customers access to a more colorful world.

By creating a new brand line, tone of voice and developing a bright, optimistic visual language we enabled Optimum to connect on a deeper level with their core and prospective customers.

Agency: Collins
Role: Senior Designer

Responsibilities:

• Brand identity

• Visual language evolution

• Brand toolkit

• Illustration

• Art direction

• Motion direction

• Mechanical production