Alaska Airlines

When Alaska Airlines made the Bay area a new hub we helped them partner with Kevin Durant to get out the message. Leveraging the overlap of the airlines awards and accomplishments with the elite skills of KD we shared a hug and one of the biggest OOH campaigns to span media surfaces wider than Kevin’s arms.

Agency: Translation
Role: Senior Designer

Responsibilities:

• Campaign conceptualization

• Photo shoot pre-production

• Photo retouching

• Placement strategy

• Mechanical oversight