CHASE

To Gen Z “Starters,” finance feels like a foreign language—overwhelming, anxiety-inducing, and full of barriers. While other institutions offer education, few speak Gen Z’s language or match their preferred formats. We helped Chase bridge this gap by translating finance into something Gen Z can actually connect with. The campaign promoting the new Freedom Rise card was built specifically for this next generation of financial consumers.

Agency: Translation
Role: Group Design Director

Responsibilities:

• Brand Strategy

• Visual language creation

• Illustration direction

• Animation direction

• Brand guidelines

• Client facing