IZZE
BRAND BOOK
…it doesn’t fit into a box. The sorta juice, sorta soda, sorta sparkling water is a brand that holds an optimistic, open view that connects us and moves us all forward.
I designed this brand bible for IZZE, capturing the sparkling juice brand's vibrant personality through an irreverent and whimsical style. Rejecting rigid, corporate guidelines, the book leans heavily into a bold color story that celebrates the natural fruit flavors, paired with a photography-first layout that lets real-world moments breathe. By weaving together playful, unexpected typography and witty, lighthearted copy, the design creates a cohesive visual playbook that feels less like a corporate manual and more like a celebration of the brand's refreshing and colorful identity.
Agency: TBWA\CHIAT\DAY
Role: Senior Designer
Responsibilities:
Book design
Image curation
Mechanical production
